REAL WORLD EXAMPLES

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And save a tree! Competitive Intelligence Advantage is available as an e-book from John Wiley & Sons.

Real world examples show CI’s value

Competitive Intelligence Advantage presents 70+ real world examples that show the value of competitive intelligence. All are from the Sharp Market Intelligence case files or are public record. Here are few of author Seena Sharp’s favorites:

Uncovering growth opportunities
Staying on top of changes in your industry
Entering the market by filling a need
Making a substantial purchase