Build your business by making better decisions
Get the edge with Competitive Intelligence Advantage by Seena Sharp
Competitive intelligence (CI) reduces uncertainty by delivering the strategic knowledge and foreknowledge necessary for better business decisions. CI saves money or makes money—every time. No hype.
CI pioneer Seena Sharp has been delivering this message—and practical techniques for turning information into intelligence—for 30 years. And that’s why John Wiley & Sons commissioned her to share her experience in Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World.
Executives and management use market due diligence to reduce uncertainty, save money and time, by getting their decisions right the first time.